Tag Archives: money

How Retailers Might Target the Religious to Buy More

I just read a report off of the Star Tribune (out of Minneapolis) website that I found very interesting.  You can read the article here.  It basically states that Harvard Business Review did a study about how the religious spend money.  They wanted to see what we religious folk do outside of our houses of worship, our “nonreligious routines,” so they studied grocery shopping.  As it turns out, the religious are much less likely to spend money on items.  They are more frugal when it comes to purchase decisions.  In fact, according to the Star Tribune, when given varying price points on certain items, “The religious people in the group were willing to spend 10 percent less than others.”

That’s not good for retailers.  They need to figure out how to part the religious from their money.  As it turns out there are currently two options that are in the works:

  1. Advertise that the retailer will donate a portion of revenue to a charitable cause, or
  2. Of course, offer steeper discounts around the holidays in order to lure the religious in.

Remember, Christmas comes sooner every year.  If you start seeing even deeper discounts between Halloween and Christmas than usual or if you find out that retailers suddenly have a spirit of giving, you have an idea of the motive driving such actions.

Fast Money is Foolish Musing

There are many false prophets out there.  You known them, I know them, and many of them know they are themselves.  Often they are asking for seed money.  If you send them $1,000 (even if you don’t have it; just put it on your credit card), then God will grow that seed and you’ll be rich.  Others will just get you think positively and you’ll get rich.  Most claim that God wants you to be healthy, wealthy, and wise.  Thousands of people are duped into thinking this nonsense.

John D. Rockefeller was asked how much money would be enough.  His response is memorable: “Just a little bit more.”  There are not many people who would turn down just a little bit more money.  But there are many people who are not simply looking for an honest day’s pay for an honest day’s work.  They are looking to make some fast money.  They want fast money.  So they play the lottery, make risky investments, day-trade, get involved in pyramid and Ponzy schemes, etc.  How foolish is this?  Fast money really is foolish musings.

Solomon was warning his son about getting involved with people who are looking to make a fast buck.  In the case he was writing about, it was people who were willing to ambush and kill someone.  But he makes it clear, as we’ll see in a moment, that it’s anyone who wants to make some fast money.  he wrote,

“For in vain is a net spread in the sight of any bird,
but these men lie in wait for their own blood;
they set an ambush for their own lives,” (Proverbs 1:18, ESV; italics mine).

In their efforts to get rich off of someone else, these men are not actually setting a trap for the unsuspecting person along the road, but ironically they are setting their own trap.  Paul wrote,

But those who desire to be rich fall into temptation, into a snare, into many senseless and harmful desires that plunge people into ruin and destruction.  For the love of money is a root of all kinds of evils.  It is through this craving that some have wandered away from the faith and pierced themselves with many pangs, (1 Timothy 6:9-10, ESV; italics mine).

The desire to be rich is self-destructive.  You set a trap for yourself; you pierce yourself with pangs; you fall into temptations and do that which you would not dare to do.  Solomon wrote,

“Such are the ways of everyone who is greedy for unjust gain;
it takes away the life of its possessors,” (Proverbs 1:19, ESV; italics mine)

How foolish is it to be greedy?  What you think you possess actually ends up possessing you.  The trap you set for others, you end up in yourself.  So let us be content with receiving the hard day’s wage from a hard day’s work.  That’s the wise way to live.